One of five US women on the Internet use Pinterest. ABC TV-7 interviews Jon Ippolito to find out why.
Sure, it has recipes and shoe sales. But is there a deeper reason so many women are drawn to Pinterest, the social networking site where users pin images and other snippets of the Web into a personalized collage?
Interviewed by Erin Thomas on ABC TV 7 Bangor, Still Water Co-Director Jon Ippolito thinks it has something to do with the domestic origins of the curatorial instinct later professionalized by galleries and museums. Pinterest remains one of the few social networks where users can arrange content visually.
Pinterest: The New D.I.Y. Movement Amongst Women, by Erin Thomas, 28 January, 2013